My name is Philip Knape, I'm an Interactive communication student at Berghs School of communication.

Read more about me or scroll down to find my work

Imagine a Kinect without the boundaries of your living room, taking the gaming experience to the outside world.

VIDEO: Vimeo link

BRIEF:

Develop the next step in personalisation for Adidas.

WHAT WE DID:

Our solution is simple: by creating new sensor equipped apparel, Adidas will be able to help performers to express, measure and improve their shared accomplishments, involving other users from all over the world to give feedback and get inspiration.

CREATING NEW POSSIBILITIES:

The Adidas Alpha platform will store large amounts of information about your personal moves. This information can be translated into PC, console or real time online games, creating characters that will behave like you.

FIND OUT MORE:

Go to our What is Alpha site to read more about our project

CREATIVE TEAM:

Philip Knape, Carl Wetzenstein, Martin Baude, Kim Ström and André Pehrson

WEB:

INTERACT:

MOBILE:

The next step in mass customization for Converse.

VIDEO: Vimeo link

BRIEF:

Create a new way of mass customization for the classic Converse shoes.

WHAT WE DID:

By using new technology we can create fabrics that reacts to electricity and heat. This combined with a bluetooth chip gives you the possibility to change the color of your shoes through your phone. With the Converse Ion application you can either choose a color of choice, or let the application choose color for you in different creative ways.

CREATING NEW POSSIBILITIES:

Imagine a shoe that matches every occasion, style and personality. Soon you don't have to think about what kind of shoes to wear in the morning, the Converse Ion let you decide as you go.

CREATIVE TEAM:

Philip Knape, Carl Wetzenstein, Martin Baude, Kim Ström and André Pehrson

PRINTS:

MOBILE:

Aftonbladet has for many, many years been the ultimate choice for brands and clients that with their messages wishes to reach a lot of people.

BRIEF

Aftonbladet is the main sponsor of the event 100W for the next three years. They wants to tell both existing and potentially new customers that Aftonbladet is the market leader, the lead innovator and the safe choice for delivering return on investment. For this years event, they also want a measurable result - at least 500 conversations between Aftonbladet and customers generated.

What we did

We will make the media agencies be as targeted as an Aftonbladet reader could be. This solution will show the media agencies and advertising agencies that Aftonbladet knows their readers and how to target them. To do this we will use RFID technology. RFID is a technology that allows us to track each and every person at the event by using a RFID-chip. The chip is small enough to be hidden anywhere without anyone noticing.

When the guests arrive they will register with name and company. The guests will also each be handed a bracelet with an RFID-chip. The chip is unknown to the guest, but this will allow us to track the guests during the event. The chip is read by an RFID-reader, and gives us information on the whereabouts of the carrier.

The reason that we want to track the guest is to be able to project different personal messages in chosen spots around the event space. There will be one large projector angled towards the roof in the main room, where more general messages will be projected, for example “Right now 15% of the guest from Starcome is in the bar, did you know that 15% of Aftonbladet readers visit Sportbladet every day.” That guest will be able to see the message from the large projector from the dining area.

Smaller projectors will be placed in spots around the bar, so when a specific person is close the screen it will project a personal message, for example “Hi Linda, did you know that on Kungsholmen Aftonbladet have 1500 PLUS members”.

CREATIVE TEAM:

Philip Knape, Johan Ranstam, Emma Laggar, Linda Brockman

The main goal with this campaign is to show that its not how much money you donate that matters, its how much out of your salary that counts.

MAIN PAGE

The start page is designed to graphically show the user where we are compared to the celebrity's. I have also added a Twitter flow that tracks if any of the celebrity's writes about donations in any form and with this I will pressure them to talk more. If we use Lady Gaga as an example as the most popular twitter user, she would reach 5.840.000 followers instantly. With the “table-chart” the user is competing with not only the celebritys but with each other and by making the chart interactive the user can see how much they need to donate to be more generous then your idol.

PERSONAL PAGE

The personal page is constructed to give the user a bigger overview of whats happening. Because the site is tracking your stats you can easily post your information to big social networks like Facebook and Twitter. But why stop there, if the user really wants to show the world he can easy buy t-shirts or buttons and all the profit would go to the help organization.

TRACKING PAGE

The last page is an extension for the iphone/android application. It uses the data that the application collects, gps-position, time, donation-amount, in a fun and graphical way display where and when people are donating. just like http://weeplaces.com/

CREATIVE TEAM:

Philip Knape

WEB:

EXTENSIONS:

MOBILE:

My name is Philip Knape, I'm an Interactive Communication student at Berghs School of Communication. Originally from a print design background,
I now focus primarily on interactive media — and cover a broad range of disciplines, including interactive communication, conceptual, interface, brand and info-graphic design. I also enjoy the more technical side to digital.

I've previously worked as Art Director for Mediart in Gothenburg, and studied at Central Saint Martins College of Art and Design and Göteborgs Design.